Unconventional Lettering 

Lettering and placement created in Illustrator. Unconventional material created out of chewed gum, that was done by hand. The final piece spells out ‘Sticky’ as a play on the materials that were used to create the word. The piece sticks to an all pink palette that was achieved by using only bubble gum, watermelon, and strawberry flavored gum. The overall piece is unflattering and gross to some, which plays with the idea or feeling of what gum is when it has been chewed and then placed somewhere else.