Tea Box Packaging

Packaging and dieline were created and designed in Illustrator. Nox is a tea brand geared towards a consumer who wants to be relaxed and get a full night’s rest. The tea is filled with herbal supplements that helps you sleep better at night. The new brand is targeted towards hard-working men, early 20s and 30s, in the design profession. They are fresh out of school and know what it is like to spend long hours at night working. When it comes to relaxing, this tea helps them get the well-deserved rest they need. The dark color palette packaging matches the theme of sleepy time tea and fun pattern makes it stand out in the tea aisle.