Integrated Marketing Campaign
Graphics, illustrations, and final format created in Illustrator and Photoshop. The promise of MeUndies is to provide comfortable, stylish, and durable underwear and other necessary undergarments. MeUndies target users are millennial couples around the age of 20 to 34, who want stylish and comfortable undergarments. Their brand positioning statement is that they believe that underwear does not have to be boring and can be a statement piece, with the goal of providing people with fun, comfortable, and super soft undergarments that will last for years. This goal was achieved by the use of incorporating their pattern and fun colors throughout the brands marketing, packaging and branded experience. The catchy tagline and incorporation of their own customers pictures helps gain trust and loyalty through their brand, and what they set out for the brand’s campaign.