HOODWINK

Beer Packaging 

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Graphics and layout created in Illustrator. Hoodwink is brewed and bottled in Spillville, IA, having a malt and oak flavor, with a tart finish. Targeted to the younger hipsters who love something unique with an added extra twist at the end. This groovy American wild pale ale matches the neon color palette, patterns and illustrators that you feel from the zingy and funky taste. The vector octopus wraps around the bottle allowing the consumer to follow the information on it. The text also wraps around the elements adding an extra layer to the overall tone. The Brewery Logo is placed on the neck and cap of the bottle for easy recognition.

© 2020 by Alyssa Evanowsky