Graphics and illustrations created in Illustrator and Photoshop. Book composed in InDesign. California Rollin is located in Upstate New York and strives to provide only the freshest and high-quality products. The brand’s goal is to show that sushi does not have to be boring and can be a fun experience for everyone. The company’s rebrand goal is to target their younger millennial customers, aged of 18 to 30 through a Californian styled ‘insta worthy’ place to eat. The bright fun pastel color palette and interesting pattern is able to achieve this goal as it is seen throughout the brands marketing, packaging, merchandise and branded experience.